A little less than a week ago I completed the final revision on a music video project for the local band Fick. The project had a tight time crunch and it took a little while to get hooked up with one of the band members to get things rolling. Once the project got moving the creative process took off and I felt like we arrived at some great concepts for the piece.
One of the main concepts of the video is not seeing the band members' faces. An early choice I made was to support the lyrics of the song by denying the spotlight to the band. The song reflects on the desire for our culture to seek out the spotlight. Some people viewing the video understood this right away and others asked: "was the band okay with you not showing them?"
A great benefit that comes with making a music video is the fans of the band. This is my most view video to date after only a few days. I had heard from other people that this might happen. I am curious to see how far the views will climb as the band does more shows and promotes the EP that the song appears on.
When the video was finished I got many positive responses from the band I had a nice portfolio piece. Now the challenge is what will I do for my next music video?